Pristine Auction is a family-owned and operated online auction, specializing in autographed memorabilia, sports cards, coins, art, and collectibles. Since their founding in 2010, they have grown from a spare bedroom to 2 facilities in Phoenix, AZ, totaling over 60,000 square feet. They have an incredible staff of over 150 team members serving our customers. They pride themselves on working with the leading authentication companies and ensure all items are 100% authentic.
Pristine Auction brought me on the help them rebrand the business. The goal was to aim the brand more toward their target demographic, and build something that was bold yet classic. Ease of replication was another consideration as this logo would need to be used on everything from building signage to apparel to packing tape.
In addition to the branding work, I had the opportunity to realize a childhood dream when Pristine asked me to design their primary sponsor paint scheme for Ty Gibbs in his second career Xfinity race at Phoenix Raceway. This scheme also ran on his ARCA car the evening before.
Rebrand Results
Updated Brand
Prior Logo
Livery Design & Sponsorship Placement
Ty Gibbs ran the Pristine Auction scheme on March 13, 2021 in the ARCA Menards Series and won (see below for the epic burnout). He also ran this scheme the next day in the NASCAR Xfinity Series and finished second.
Pristine Auction was also an associate sponsor of Christopher Bell’s #20 NASCAR Cup ride for 2021.
